There are reasons young people end up in slavery today. We’re all vulnerable to harm, one way or another, at one point or another.
Traffickers spot these weaknesses, and pounce when they see an opening.
The campus video channel mtvU has just launched an amazing social media campaign that visualizes how young people can end up enslaved inside the United States.
The Backstory draws you in to become a central character in the storyline. First, you see provocative online ads, and then you see the painful stories behind those seemingly innocuous posts. Soon, you find out how those ads could have turned someone you know in to a slave.
The Backstory is illustrated through a powerful series of videos featuring dancers from Alvin Ailey II, music scored by Kenna and text read by rapper Talib Kweli.
It’s inspired by real stories, including the book The Slave Next Door by Free the Slaves Co-Founder Kevin Bales and historian Ron Soodalter. The idea for the project started with four students at James Madison University, who answered mtvU’s call for innovative digital tools to raise awareness.
The Backstory asks a central question: what would you do? You have several choices for action. The Backstory is part of mtvU’s Against our Will campaign. Free the Slaves is a partner.
You know that fighting slavery is catching on with students when it’s getting attention from MTV! The network’s college channel, mtvU, has launched a new campaign this semester to tap into the growing student movement to end slavery. The goal: make it easy for young people to take action.
The mtvU Against Our Will Campaign will spotlight student actions and connect students with ways to get involved. Free the Slaves is one of three organizations that advised mtvU on crafting the campaign.
“Students are a powerful engine for social change,” says MTV President Stephen Friedman, “and mtvU is proud to give them a national megaphone.” The campaign was launched at the Clinton Global Initiative annual conference in New York today.
The mtvU channel broadcasts to dining areas, fitness centers, student lounges and dorm rooms on more than 750 campuses, reaching nearly nine million U.S. college students. If you aren’t on campus, you can see campaign public service announcements and short video features online.
